This online course is provided at no charge to practicing and aspiring entrepreneurs.
We promise you knowledge and knowledge is power if you use it.
Our only request is that you register to watch the classes that interest you.
Introduction outlines the subject
matter covered in Entrepreneurship Demystified.
discusses the Entrepreneurial landscape and what it
takes to be an Entrepreneur.
- 60% of all new
enterprises fail within the first two years of their
- Does your
entrepreneurial venture take advantage of its size,
speed, flexibility, and customer intimacy?
Proven Formula For Success
discusses ten ideas, disciplines and processes that
separate success from failure in Entrepreneurial
- Can your management successfully deal with
changing markets, customers, competition and technology?
- How do you leverage limited human and financial
resources and information technology?
discusses avoidable mistakes that inhibit success in
Can you successfully manage long complex sales cycles
and short product lives?
- Are you pricing to
maximize dollars of contribution margin?
discusses why we write Business Plans, how we use them
and the topics to include.
What information does
your business plan include on management, customers, markets,
competition, products/services, sales and marketing,
operations, financial statements and pro formas, critical
risks, timetable of major events, executive summary and mission statement?
discusses sources of debt and equity to use at various
stages of your entrepreneurial venture and how to
approach these sources.
Do you know how to
find and evaluate a lawyer and accountant?
- Do you know how to target and
banks, angels, venture capitalists and private equity
Differentiation discusses how to
differentiate your products or services from present and
discusses how to correctly identify target customers and
Pricing discusses techniques to
determine proper pricing that maximize dollars of gross
Demand creation discusses inexpensive
old and new economy techniques for creating demand.
Sales discusses creating a cost
efficient and effective sales organization and marketing
discusses key financial and operational controls to
New product creation discusses
best practices for innovating rather than inventing
successful new products and services that meet a need in the
Conclusions summarizes why
most entrepreneurs fail.
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